HinkStapOver

Hink Stap Over is a campaign designed with the intention to make more people aware of how quick, easy and convenient it is to change to a different, greener bank, and help motivate them to make this first step.

I worked as the sole animator on this project and collaborated with illustrators, photographers and IMT to help bring their designs to life, and especially our campaign maskot, Hinkie. I also took part in establishing the tone and angle of the campaign.